Yahoo has an interesting piece on why and how lots of liking in facebook can be simply a scam.
Long story short
"Once a page has collected thousands of likes and comments, it will appear higher in people's News Feeds on Facebook - 'Likes' are the 'currency' of the site, as it were.
Pages with 100,000 likes can be sold for $200, according to adverts unearthed by Pearce. [...]
Long story short
"Once a page has collected thousands of likes and comments, it will appear higher in people's News Feeds on Facebook - 'Likes' are the 'currency' of the site, as it were.
Pages with 100,000 likes can be sold for $200, according to adverts unearthed by Pearce. [...]
Once the pages have collected huge numbers of 'Likes', they are then sold, for cash, to other businesses who use them to make their page appear popular. "
